From Good to Great: Unlock your authority and transform your B2B client sessions
A toolkit for B2B client-facing professionals to boost client engagement and drive results (facilitated by a client communication expert)
Discounted for book readers starting at £99
From Chris Marr's Desk: What I wish I had when I started...
Hi Coach,
When I first started in client-facing roles back in 2010, I was overwhelmed.
Clients were constantly demanding my attention, and I often felt like I was just trying to keep up.
Despite my best efforts, I never felt in control. I was always scrambling, always a step behind, and my meetings lacked the impact I knew they could have.
I felt like I wasn’t adding as much value as I could.
My client interactions weren’t as effective as they should be, which meant my clients weren’t getting the best results either.
When I first started in client-facing roles back in 2010, I was overwhelmed.
Clients were constantly demanding my attention, and I often felt like I was just trying to keep up.
Despite my best efforts, I never felt in control. I was always scrambling, always a step behind, and my meetings lacked the impact I knew they could have.
I felt like I wasn’t adding as much value as I could.
My client interactions weren’t as effective as they should be, which meant my clients weren’t getting the best results either.
We were coasting, stuck in maintenance mode, without any real breakthroughs.
There were no high-performing, world-class client meetings – just a lot of keeping things afloat and order-taking.
This left me frustrated and determined to find a better way.
There were no high-performing, world-class client meetings – just a lot of keeping things afloat and order-taking.
This left me frustrated and determined to find a better way.
Over the course of thousands of hours working with hundreds of clients worldwide,
I started documenting what worked and what didn’t.
I gathered insights, refined my methods, and slowly built a system. In 2023, I compiled all this knowledge into my book, Become an Authoritative Coach.
I started documenting what worked and what didn’t.
I gathered insights, refined my methods, and slowly built a system. In 2023, I compiled all this knowledge into my book, Become an Authoritative Coach.
But I didn’t stop there.
I knew professionals needed more than just a book.
They needed a practical, step-by-step toolkit that would ensure every client interaction was impactful and valuable.
That’s why I created The Authoritative Client Session Toolkit.
Whether you’re just starting out or a seasoned, established professional, this toolkit is designed to elevate your practice.
It’s the culmination of years of experience and refinement, ensuring that you run high-performing, world-class client sessions.
With this toolkit, you’ll do your best work, your clients will get their best results, and they’ll want to stay with you longer, solving their biggest and most urgent business challenges.
It’s the culmination of years of experience and refinement, ensuring that you run high-performing, world-class client sessions.
With this toolkit, you’ll do your best work, your clients will get their best results, and they’ll want to stay with you longer, solving their biggest and most urgent business challenges.
If you’re tired of feeling like you’re just coasting, if you want to deliver real value and see real results, this toolkit is for you.
It’s everything I wish I had when I started, and it’s here to help you take your client interactions to new heights.
It’s everything I wish I had when I started, and it’s here to help you take your client interactions to new heights.
Join me in transforming your client sessions.
Unlock the full potential of every client session
Introducing The Authoritative Client Session Toolkit a transformative 10-step program designed to dramatically enhance your client communication.
This comprehensive toolkit provides you with essential techniques to build authority, earn respect, and drive significant client transformation.
Discover how to eliminate weak language that undermines your authority, master the art of setting up world-class client meetings, and effectively manage time to keep every session impactful and engaging.
In the dynamic field of client communication, commanding respect and maintaining engagement are crucial for fostering client growth and ensuring successful outcomes.
With The Authoritative Client Session Toolkit, you will learn to optimise both in-person and virtual settings, create clearer communication, and leverage cutting-edge AI tools for distraction-free sessions.
Elevate your communication, amplify your influence, and witness the transformative impact on your clients' engagement and results.
Take the first step to becoming an authoritative communicator today and lead your sessions with confidence and strategic insight.
What's included?
- Benchmarketing tool to help you spot your gaps, and track your progress
- 10 online lessons - video, audio and text (Available to download and keep)
- Tools, resources, frameworks, worksheets, and PDF downloads (Available to download and keep)
Is this a good fit for me?
In your client sessions, do you find yourself struggling to maintain control, feeling as if the conversations drift without a clear direction?
Do you notice that despite your best efforts, your sessions sometimes lack the structure and authority needed to ensure your clients leave with clarity, direction, and accountability?
If you're tired of feeling like your sessions end with more questions than answers, and you're frustrated with constantly chasing clients between meetings, you're not alone.
Many client-facing professionals encounter these challenges, but few know how to address them effectively.
You might be spending more time on administrative tasks than actual coaching, or finding that your clients aren't taking full ownership of their responsibilities, leading to stress and wasted time for both you and them.
The result?
Less impact, more frustration, and a sense that you're not providing the high-level service you know you're capable of.
This course is designed specifically for professionals like you, who are ready to transform their client sessions from disjointed conversations into powerful, authoritative interactions that drive results.
Through ten targeted lessons, you'll learn how to start your sessions with purpose, keep the conversation on track, and most importantly, end every session with the confidence that your clients are clear on their next steps and fully accountable for their progress.
By implementing these strategies, you'll not only improve the effectiveness of your sessions, but you'll also empower your clients to take greater ownership of their success.
You'll save time, reduce stress, and see a significant improvement in client outcomes.
This isn't just about being a better coach—it's about becoming the authoritative guide your clients need to achieve their goals.
If you're ready to stop struggling and start seeing real results, this course is the solution you've been looking for.
Transform your client sessions, enhance your professional authority, and watch as your clients thrive under your guidance.
Do you notice that despite your best efforts, your sessions sometimes lack the structure and authority needed to ensure your clients leave with clarity, direction, and accountability?
If you're tired of feeling like your sessions end with more questions than answers, and you're frustrated with constantly chasing clients between meetings, you're not alone.
Many client-facing professionals encounter these challenges, but few know how to address them effectively.
You might be spending more time on administrative tasks than actual coaching, or finding that your clients aren't taking full ownership of their responsibilities, leading to stress and wasted time for both you and them.
The result?
Less impact, more frustration, and a sense that you're not providing the high-level service you know you're capable of.
This course is designed specifically for professionals like you, who are ready to transform their client sessions from disjointed conversations into powerful, authoritative interactions that drive results.
Through ten targeted lessons, you'll learn how to start your sessions with purpose, keep the conversation on track, and most importantly, end every session with the confidence that your clients are clear on their next steps and fully accountable for their progress.
By implementing these strategies, you'll not only improve the effectiveness of your sessions, but you'll also empower your clients to take greater ownership of their success.
You'll save time, reduce stress, and see a significant improvement in client outcomes.
This isn't just about being a better coach—it's about becoming the authoritative guide your clients need to achieve their goals.
If you're ready to stop struggling and start seeing real results, this course is the solution you've been looking for.
Transform your client sessions, enhance your professional authority, and watch as your clients thrive under your guidance.
What will I learn?
Your 10 video lessons and PDF resources include:
Lesson 1: Are you accidentally diminishing your authority?
- Many coaches unknowingly use weak language that undermines their authority, causing clients to lose confidence and question their expertise. This lesson helps you identify and eliminate those weak words, replacing them with strong, authoritative statements that command respect. By refining your language and embracing confident communication, you’ll elevate your authority and enhance client trust. As a result, you'll run more impactful sessions, leading to better client outcomes and a stronger professional presence.
Lesson 2: Ahead of the game
- Many coaching sessions suffer from predictable, avoidable problems like technical issues or unprepared clients, which reduce their effectiveness. This lesson shows you how to get ahead of these issues by setting clear expectations and standards before your sessions. By applying the "Vanguard Principle," you'll eliminate friction and ensure smoother, more productive coaching experiences. This proactive approach strengthens your authority and leads to more impactful, results-driven sessions that clients respect and value.
Lesson 3: Command your virtual space
- Many coaches unintentionally lose control of their virtual sessions, leading to distractions and diminished authority. This lesson shows you how to use key Zoom settings to establish control, eliminate distractions, and ensure clients stay engaged. By commanding your virtual space, you'll foster greater respect and authority. As a result, your sessions will be more focused, productive, and impactful for your clients.
Lesson 4: On time, on point
- This lesson ensures you maintain control of the time frame, setting the standard for respect and productivity in your sessions. By owning the clock, you prevent clients from taking control of time, whether intentionally or accidentally, and demonstrate your authority. You also protect the conditions for success, ensuring that every session starts and finishes on time, leading to greater client respect, better boundaries, and a more efficient, impactful use of your and your clients’ time.
Lesson 5: The authoritative start
- This lesson helps you avoid low-energy, ineffective beginnings that can derail a coaching session. By understanding the difference between a weak start and a high-energy, purposeful opening, you ensure each session begins with authority and focus. It provides the exact questions and techniques needed to create momentum from the start, leading to a more productive and impactful session every time. (Includes a PDF resource with our favourite tried and tested coaching questions and two BONUS frameworks: The F.O.R. Framework and The CONNECT Method give you everything you need to build trust quickly with any audience)
Lesson 6: Closing with authority
- This lesson ensures that you finish every session with clarity, purpose, and high energy, leaving clients confident and ready for action. By mastering the art of closing, you reinforce your authority, summarise key takeaways, and define clear next steps, ensuring clients know exactly what to focus on between sessions. This method boosts accountability and keeps momentum strong. Ending coaching sessions with clarity and momentum. (Includes a PDF resource with our favourite tried-and-tested questions for wrapping up a coaching session and ensuring high energy and clear action between sessions.)
Lesson 7: Client conversation container
- This lesson helps you keep client sessions focused and efficient by using specific techniques to prevent digressions, waffling, and tangents. By employing methods like time constraints, specificity questions, and confirmation checks, you ensure that every conversation remains purposeful and productive. This structure enhances clarity and control, driving meaningful outcomes while maintaining high energy and engagement. Ultimately, it helps you deliver world-class client sessions that clients find valuable and indispensable.
Lesson 8: Commanding respect
- Generic titles like "catch up" or "weekly meeting" can make clients take your sessions less seriously, show up unprepared, or disengaged. By renaming your sessions with intention, you signal professionalism and reinforce your authority, which leads to better client engagement and respect. This small tweak ensures your work stands out and commands the attention it deserves. Your challenge is to create new naming conventions and share your updates in the comments.
Lesson 9: Set the pace
- Many professionals struggle to recognise the impact of their energy on client outcomes, but mastering this creates more engaged, productive sessions. We’ll explore how to use the "yes and" principle to move past negative moments and turn challenging client interactions into progress. This is about controlling your presence, improving communication, and creating breakthrough results. Your challenge is to reflect on how you can elevate your energy and apply this principle in your next session.
Lesson 10: Elevating Authority with AI
- This lesson teaches you how to leverage AI tools to enhance your coaching, making your sessions more efficient and impactful. By using AI to capture client data, insights, and themes, you can focus more on leading with authority and delivering tailored coaching. This method allows you to streamline the process, reduce distractions, and improve decision-making, all while maintaining your authoritative presence. It ensures that you’re using technology to enhance, not replace, your unique coaching expertise.
"I don't have enough time for another course!"
I totally get it. You're already busy. I haven't got time to waste on fluff, either—everything I'm sharing with you is immediately applicable to working with your business clients.
Everything is available for you to download and keep forever so you can return to the tools and resources at your convenience.
"What makes Chris qualified to teach this?"
With over ten years and thousands of hours in coaching experience, I've transformed 7 & 8-figure businesses, crafted an 18-month coaching program from scratch, and successfully sold 6-figure coaching programs tailored to high-performing businesses.
As the author of 'Become an Authoritative Coach,' I now coach other coaches, amplifying their impact and equipping them with the tools to elevate their clients' lives and businesses.
As the author of 'Become an Authoritative Coach,' I now coach other coaches, amplifying their impact and equipping them with the tools to elevate their clients' lives and businesses.
"I've read your book 'Become an Authoritative Coach.' Will I still find value in your Coaching Session Toolkit?"
While my book lays a solid foundation by detailing essential coaching strategies, the Coaching Session Toolkit goes several steps further.
It introduces mostly new content that isn’t covered in the book, including updated tools and resources that I've never published before.
The toolkit's practical nature allows you to immediately implement what you've learned directly into your coaching sessions. Whether you're a newcomer to my work or a seasoned reader, the Toolkit is designed to complement the book and significantly enhance your coaching effectiveness through interactive learning and real-time application.
This isn't just a reiteration of the book; it’s an opportunity to engage with the material on a deeper, more actionable level, making it a worthwhile investment even if you're familiar with the concepts discussed in "Become an Authoritative Coach."
It introduces mostly new content that isn’t covered in the book, including updated tools and resources that I've never published before.
The toolkit's practical nature allows you to immediately implement what you've learned directly into your coaching sessions. Whether you're a newcomer to my work or a seasoned reader, the Toolkit is designed to complement the book and significantly enhance your coaching effectiveness through interactive learning and real-time application.
This isn't just a reiteration of the book; it’s an opportunity to engage with the material on a deeper, more actionable level, making it a worthwhile investment even if you're familiar with the concepts discussed in "Become an Authoritative Coach."
"I already have a business coach, will this program still work for me?"
Here's a key insight I've gained from over a decade of working with diverse organisations:
While your current coach brings immense value in their areas of expertise, my Authoritative Client Session Toolkit is designed to complement and enhance that by focusing specifically on improving the dynamics of your client interactions.
This isn't about replacing your current coach but adding a specialised layer to ensure your client sessions are as effective and impactful as possible.
Why consider this program?
- Targeted focus: We zero in on the nuances of your client meetings—whether on Zoom or in-person—equipping you with strategies to handle difficult conversations, set up successful sessions, and build your authority.
- Complementary skills: This program is meant to enhance, not overlap, what your current coaching setup offers. It's about making you indispensable by elevating how you engage and influence your clients.
- Team development: Perhaps you're not the one who needs this training right now. Consider whether your team could benefit from these skills, helping them become more confident and competent. This, in turn, reduces friction and frees you up to focus on other strategic areas.
Here's what others are saying about working with Chris
At the start of the course, my score was 63%, with all areas marked in orange. My most recent results show a significant improvement, rising to 78%, with increases in all sections and two areas (ending sessions and keeping them on track) now in green. This progress indicates that my confidence and authority in sessions have grown as a result of implementing what I've learned.
Throughout the course, I've realised how diminishing some of my behaviours were, even those I didn't initially recognise. The increased self-awareness has been invaluable, allowing me to correct these behaviours and approach my sessions with greater authority. The course has not only equipped me with the necessary tools but has also significantly boosted my confidence in being assertive—exactly what I needed.
Moving forward, I’m committed to better preparation for meetings, ensuring I ask the right questions and maintain high energy throughout. Collaborating with clients to set the agenda beforehand will help keep sessions concise and effective. Additionally, I’ll be leveraging AI for note-taking and administrative tasks to enhance my engagement and presence during meetings.
Thank you, Chris, for this transformative experience." - Cat, Account Manager
"My initial score was 70%, with ending sessions being the weakest area at 58%. After completing the course, my overall score has risen to 83%, with a notable improvement in ending sessions, now up to 80%. I feel that the areas where I've seen the most improvement align well with my experience.
One area I’ve consciously focused on is keeping project discussions moving forward by owning the clock. I have a tendency to deep-dive into technical details, but now I make sure to clearly define actions and responsibilities so everyone knows who is doing what, reducing any ambiguity.
The AI discussions were another highlight for me – while I was already using AI for various tasks, this course opened my mind to new practices that we've already started implementing within the business. As a team, we're now sharing our experiences internally to spread best practices, generating new ideas for saving time on administrative or thinking-heavy tasks (big fan of reducing cognitive load!).
It’s been a great programme, Chris – I’m very grateful for all your lessons!" - Ross, Creative Lead
Maximise your coaching impact: Deliver results-driven sessions with confidence!
What if you could transform your client sessions into powerful experiences that command respect, deliver exceptional results, and leave your clients eagerly anticipating the next meeting?
Imagine achieving this transformation in just 30 days with a proven toolkit specifically designed for professionals like you.
The Authoritative Client Session Toolkit is your ultimate resource for elevating client communication to new heights of clarity, control, and satisfaction.
Created by a seasoned client communication expert with over a decade of experience in high-performance coaching, this toolkit is tailored to address the common challenges faced by client-facing professionals.
Whether you're dealing with clients who derail conversations, struggle to maintain focus or leave sessions without clear outcomes, this toolkit provides the solutions you’ve been searching for.
Whether you're dealing with clients who derail conversations, struggle to maintain focus or leave sessions without clear outcomes, this toolkit provides the solutions you’ve been searching for.
Here’s how The Authoritative Client Session Toolkit will revolutionise your practice:
- Laser-Focused Conversations: Keep every session on track, ensuring meaningful progress and actionable outcomes.
- Authority and Respect: Establish yourself as the indispensable expert your clients trust and rely on.
- Enhanced Client Outcomes: Deliver value-packed sessions that drive your clients towards their goals faster.
This comprehensive programme equips you with the strategies and tools to lead sessions with authority, maximise engagement, and maintain high energy from start to finish.
Discover the secrets to starting and ending sessions with authority, managing time effectively, and ensuring accountability—all while exceeding your clients' expectations.
Don't let another session slip by without tapping into the full potential of your client communication.
Join the ranks of top-performing professionals who have transformed their practice with The Authoritative Client Session Toolkit.
Join the ranks of top-performing professionals who have transformed their practice with The Authoritative Client Session Toolkit.
Here's a quick recap of what you get:
- Benchmarketing tool to help you spot your gaps, and track your progress
- 10 online lessons - video, audio and text (Available to download and keep)
- Tools, resources, frameworks, worksheets, and PDF downloads (Available to download and keep)
Get started today, and let's do something great together!
🗣️ 👀
Chris.
Discounted for book readers starting at £99